The digital evolution of Smart Fit under Edgard Corona demonstrates how traditional fitness businesses can reinvent themselves for the connected age. Through strategic acquisitions and technology investments, the company has transformed from a physical gym operator into a comprehensive fitness platform serving millions digitally and in-person.
Strategic Digital Acquisitions
The pandemic accelerated Smart Fit’s digital ambitions, but Edgard Corona had already recognized technology’s importance to future growth. The adverse situation prompted the Company to accelerate its digital trajectory, with the acquisition of the digital fitness platform Queima Diária and continued investment in developing the Smart Fit ecosystem.
Queima Diária brought established digital fitness content and expertise that the dono da Smart Fit could integrate with Smart Fit’s massive member base. This acquisition fast-tracked the company’s ability to offer professional home workouts and online training programs.
App Development and Member Engagement
This included enhancements to the functionality and usability of our app, as well as the introduction of ‘at home’ services on two platforms. The Smart Fit app evolved from a simple gym check-in tool to a comprehensive fitness companion under Edgard Corona’s direction.
Members now access personalized training plans, track progress, book classes, and connect with trainers through the platform. The digital ecosystem extends Smart Fit’s value proposition beyond physical locations, creating touchpoints that keep members engaged between gym visits.
AI Integration and Future Innovation
Looking ahead, Edgard Corona envisions artificial intelligence playing a transformative role in member experience. Plans include AI-powered form correction, automated workout customization based on progress data, and predictive analytics to identify members at risk of cancellation.
The dono da Smart Fit sees technology as democratizing access to personal training expertise. By encoding trainer knowledge into intelligent systems, Smart Fit can offer personalized guidance to millions simultaneously, maintaining quality while achieving unprecedented scale.
Hybrid Fitness Model Success
The integration of digital and physical experiences positions Smart Fit uniquely in the evolving fitness landscape. Members might start their fitness journey through the app, join online classes, then transition to in-person workouts when ready. This flexibility proved invaluable during COVID-19 lockdowns and remains popular as hybrid work schedules become permanent.
Edgard Corona’s digital transformation strategy extends beyond reactive pandemic measures. By building technology capabilities that complement physical locations, he has created multiple revenue streams while deepening member relationships. As fitness increasingly blends physical and digital experiences, Smart Fit’s platform approach positions the company to capture value across all touchpoints of the member journey.
